Avantas, an AMN Healthcare company, is led by a team on the leading edge of healthcare workforce management strategies and techniques. Our leaders make meaningful contributions to the science of managing labor at the enterprise level. All team members are encouraged to challenge ideas and innovate from within to help our clients achieve better outcomes, decreased labor spending, and increased staff satisfaction.
This approach has helped our company become a leading provider of analytics, scheduling, and consultative solutions, and positioned our team members as experts in the field.
Our leaders and team members are frequent speakers at national conferences and are routinely published in some of the leading publications in the industry, including Becker’s Hospital Review, HFMA’s Healthcare Cost Containment,Healthcare Finance, Healthcare Informatics, and the ADVANCE Healthcare Network of publications.
VP of Strategic Operations
Marc Celia brings more than 30 years of healthcare experience to AMN. The son of a nurse, Marc started his nursing career in the multi-trauma ICU at the University of Maryland Shock Trauma in Baltimore. His clinical, leadership and executive experience include some of the nation’s leading healthcare providers, including the University of Pennsylvania, Meridian Health, Memorial Hermann, and United Surgical Partners International. A GE-trained lean six sigma black belt, Marc uses data, analytics, and performance improvement techniques to drive client success. Marc is a fellow in the American College of Healthcare Executives.
Marc and his wife of 23 years have three kids and four dogs and live outside Houston, Texas. He enjoys spending time with the family, traveling, photography, and playing the drums.
President of Workforce Strategy & Optimization
Leora Westbrook is the President of Workforce Strategy & Optimization at AMN Healthcare, leading the team at Avantas, and overseeing strategy, technology and analytics solutions, and consulting offerings.
Leora has more than 15 years of healthcare services experience. She has a proven track record in leading growth, program management, and delivering client results. She is known for managing complex programs, business development and her collaborative working style. She has worked for Fortune 100 companies, led her own client consulting business, and was most recently the COO of healthcare startup OFFOR Health.
Leora earned an MBA from Nova Southeastern University and a Bachelor of Science in Biomedical Engineering from the University of Miami.
VP of Strategic Operations
Holly has strategic oversight over client and partner relationships, focusing on the delivery of strategic solutions, technical and implementation teams, and the outsourced Resource Management Center (RMC).
She has considerable experience working with clients to embed sustainable workforce management solutions that result in optimizing resources, increased employee satisfaction, and tremendous time and financial savings.
Leveraging thought leadership and cultural change management expertise, as well as experience in the benefits administration industry, business management, and travel nurse recruitment, she has influenced positive transformations at some of the country’s most respected hospitals and health systems.
Holly joined Avantas as a member of the RMC in 2004 and moved onto client implementations and account management. Holly is certified as a change management specialist and Six Sigma Lean professional.